Alfonso Medina

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Tennis Australia
Head of Media Rights

Alfonso Medina has developed his career in the international sport industry, specialising in generating revenues and audiences, and commercialising global media rights and content distribution to over 200 territories. He joined Tennis Australia in 2014, having previously worked with and for major rights holders, media owners, and production companies. These include ESPN, Endemol Shine or the EFL, and properties like the Australian Open, the Football League, the Carabao Cup, World Rugby, Davis Cup, and major U.S. leagues – NASCAR, NHL, MLB, and NCAA.